Sales & Marketing Creative review: The Cannes Lions trends that pharma needs t... Pharma creative needs to stand up and be counted.
News Rebranded Servier eyes €3bn in cancer drug sales by 2030 Servier is already in the process of transforming itself into a much bigger player in cancer, and has just tripled its sales objectives for the category.
Views & Analysis 4 tips on how to navigate ‘global versus local’ challenges i... How to communicate a pharma brand identity and new product successfully, both globally and locally.
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
