New clinical practice guidelines emerge at such a speed that it is all but impossible for primary care physicians to keep up with medical developments. This has concerning implicat
Pharmaceutical companies provide one of the, if not the, most important products to HCPs - the medical advances that make a huge difference to patient outcomes. But bringing new me
The need for pharmaceutical companies to meet or, ideally exceed, the expectations their customers have of them is not new to the industry. Yet new research indicates that many in