AI

Views & Analysis
AI in the Gartner Hype Cycle

AI in the Gartner Hype Cycle

When you're surrounded by media coverage about new technology, it can be difficult to discern what really matters.

Views & Analysis
Will AI make pharma marketers obsolete

Will AI make pharma marketers obsolete?

Artificial intelligence is sometimes seen as either a panacea or a destroyer – the fix for all humanity’s problems, or the apocalyptic scourge that will turn on us. Even among less

Views & Analysis
Reimagining commercialisation with AI

Reimagining commercialisation with AI

We speak to Indegene’s Gaurav Kapoor to find out how he thinks pharma’s sales and marketing model needs to change and why AI is the solution.