Pharma

Sales & Marketing

Empathy: The missing link in HCP-pharma relationships?

Empathy is the ability to emotionally understand what other people feel, see things from their point of view, and imagine yourself in their shoes.

R&D

The pharma trends leading to higher demand for CDMOs

Recent discoveries and advances in pharma for lower demand illnesses/indications have resulted in an increase in the number of smaller start-up organisations.

R&D

BIO-Europe Spring 2023, Basel, Switzerland – Part One

Travelling to Basel, Switzerland for Informa Connect / EBD Group’s BIO-Europe Spring, taking place at the Messe Congress Center between the 20th and 22nd March, pharmaphorum listened to par

Sales & Marketing

Partner Content

Patient Leaders: The Modern-Day Barbershop for Healthcare

The ability to reach and meaningfully engage with patients is not a new challenge for public health officials nor brands.

Sales & Marketing

Demystifying DOLs and their role in the pharma industry

In the pharma industry, key opinion leaders (KOLs) can significantly influence the consumer purchasing decision, as they have invested time and research to be recognised by their peers as e

R&D