3 Reasons for Pharma Marketers to Leverage Social Health
Social health: the dynamic, real-time actions people take to find meaningful connections and share information along their health journey.
Through social health, pharma marketers can reach patients where they are in the moments they're making key health decisions. With supporting evidence from Health Union's published analysis in the Journal of Medical Internet Research and a recent survey of 2,371 patients, Sara Hayes, VP of Community Development, walks through three reasons for pharma marketers to leverage social health.