Cello Health Insight launches in Germany

Cello Health has opened for business in Germany with the launch of a new Berlin office and appointment of two regional directors to leads its business insights and analytics division Cello Health Insight.

Heike Tombrink (pictured above right) takes up the role of regional director and head of Cello Health Insight Germany, bringing with her more than 20 years of experience as a strategic market research consultant.

During that time she’s worked across the pharma, medical supplies and med tech sectors, most recently serving as a director at Nuremberg-based Exevia. In her new role Tombrink will also function as country head of Cello Health Insight for Germany.

Meanwhile, the company has also appointed Matthias Heurich (pictured above left), who joins as regional director, supporting digital innovation from Nuremberg-based AI/psychology firm Symanto, where he served as business developer.

Earlier in his career Heurich worked client-side as a market research consultant at Eli Lilly and his current specialism is in applied machine learning and artificial intelligence for natural language processing.

Jane Shirley, CEO Cello Health Europe, said: “Opening in mainland Europe will bring with it a number of benefits, and is a key part of our overall strategy. This is an important first step in providing additional on the ground support for our current European clients, and also accessing a wider talent pool as we grow.”

The company’s new Berlin office will add to the new telephone unit Cello Health’s data collection and analysis unit Kudos Research put in place in Berlin, which opened in March and is led by divisional director Volker Balk.