Boehringer Ingelheim, Biogen among PM Society Digital awards winners

Leaders in the field of digital pharmaceutical marketing were recognised for high quality and groundbreaking communications at last night's PM Society digital awards in London.

More than 400 guests gathered at the ceremony, where Boehringer Ingelheim won Social Media Pharma Company of the Year Award, beating off competition from AbbVie, Bayer, Novartis and Pfizer.

The Boehringer Ingelheim team collect their award for Social Media Pharma Company of the Year

Among other pharma companies, Edwards Lifesciences won two golds and a silver award, while Astellas won two golds and two bronze awards and Shire Pharmaceuticals won two golds and a single bronze.

Biogen was the winner of the Innovation prize for its congress stand to help healthcare professionals better understand the pathophysiology of multiple sclerosis. The educational content was projected on and around a real person, live on the stand, using HD projection mapping technology.

This year's most successful agency was emotive, which took home four awards: three gold awards for best digital solution for Congress or Meeting, best digital HCP programme and best Market Access entry and a Silver Award in the Innovation category.

One of its entries was the highest scoring entry overall, the Virtual Valve project, which impressed judges with its effective use of VR technology to achieve clear educational goals.

Langland was a close second with three gold Awards for best Social media project, best Animation and best Film. Its project "Sniffers" for Randox Laboratories stood out for its brave use of social media channels including adverts on porn sites.

Awards were announced by the voice of the Lotto, Alan Dedicoat, and comedian host, Jason Manford.

The full list of winners is available on the PM Society website here.