Avenir Global acquires healthcare PR consultancy Hanover

Avenir Global Hanover executive committee

Pictured above: Hanover's executive committee and Avenir's Ralph Sutton. From left, back row - Jonty Summers, Michael Prescott, Katie Blower, Christian Hierholzer, Ian Chapman, Claire Sherry, and from left front row - Lorna Jennings, Andrew Harrison, Charles Lewington, Ralph Sutton, Gavin Megaw, Laura Roberts (Photo: Paolo Ferla)

Canada’s Avenir Global has continued its run of healthcare communications acquisitions, with a deal that sees it add Hanover to the fold.

The UK-based PR consultancy, which was founded in London in 1998 by CEO Charles Lewington, has 163 full-time employees across Europe and a 2018 revenue of £19 million, driven by consistent 25% top-line growth over the past four years.

Its healthcare client roster includes Lilly, Novartis, Bristol-Myers Squibb, Roche and Takeda, and the Hanover Group also consists of creative communications agency The Playbook, and Multiple, a brand and culture consultancy.

Lewington said: “Avenir Global provided a strong business case for joining forces to create an unrivalled worldwide team of specialist communications firms. We share a common belief in building a high degree of client service and expertise.

“By joining the Avenir Global network, we broaden our offering in insights and research, add impressive resources in creative and digital campaigning and execution, and can draw on additional scientific expertise in healthcare, food and drink, and energy. Our international clients also now have access to a strong presence in North America which will help us meet their international communications objectives.”

Hanover’s leadership team will remain in place following the transaction, which Avenir said would make it one of the top UK and European consultancies.

The deal means that Montreal-based Avenir now has 1,000 employees in 25 locations across North America, Europe and the Middle East, with annual revenues of £125 million.

The acquisition of Hanover follows Avenir’s November purchase on London-based healthcare creative agency Cherry, adding to EMEA operations that also include healthcare communications firm AXON Communications and strategic communications consultancy Madano Partnership.

Avenir’s international managing partner Ralph Sutton said: “We are building a powerful network of colleagues who are the best in their field and our goal is to provide our clients with bold thinking founded on research, insights and deep sector expertise.

“Hanover is hugely respected as one of the best and fastest growing agencies in the world and this transaction showcases our ambitions. In addition to an enhanced geographic footprint, there is a strong cultural alignment, which is critical to our teams working well together.”