How the hyperlocal delivery model could empower pharmacists and support the struggling NHS
![How the hyperlocal delivery model could empower pharmacists and support the struggling NHS](/sites/default/files/styles/x_large/public/2023-06/How-the-hyperlocal-delivery-model-could-empower-pharmacists-1200x675.jpg?itok=rfY1KmIW)
The NHS is currently facing significant challenges, including staff shortages, union strikes, supply chain issues, and increasing patient volume. This is coupled with a slow adoption of digital service offerings, which in the current climate could alleviate backlog and streamline services.
Since the COVID-19 pandemic, more companies have brought their services online, causing an acceleration in digital transformation – described by experts as a ‘technology tipping point’. UK consumers embraced this new level of convenience, and delivery-based businesses capitalised on this development, connecting customers with various retailers at the touch of an app.
In the pharmaceutical industry, there are many innovative technologies at our fingertips; in most cases, it seems counterintuitive for the sick to have to physically attend a pharmacy to collect prescriptions and purchase P-Meds and over-the-counter medications. Beyond this, many demographics struggle to visit the brick-and-mortar pharmacy, such as people with disabilities or chronic pain. Other demographics would also benefit from a fast delivery service, such as busy business professionals and parents of young children.
With so many potential benefits, it begs the question: why has pharma been slow to adopt the hyperlocal delivery model, and how can it play a crucial role in supporting the NHS and its various stakeholders in 2023?
• Read the full article in pharmaphorum's Deep Dive digital magazine