patient centricity

Sales & Marketing

Patient-centric advertising: Zero-party data's healing touch

In the intricate landscape of pharmaceutical advertising, treading the fine line between compliance and legal language regulations is comparable to a delicate tightrope walk.

Patients

On Pfizer’s initiative to return clinical trial data to pati...

Among the most common reasons for dropping out, patients cite a lack of communication about the trial

Patients

Putting patients at the centre of innovation starts with cli...

A reliable and sustainable clinical trial system plays a pivotal role in supporting patients with unmet needs.

Patients

The rare disease treatment revolution: Pioneering patient-ce...

With over 30 million individuals in the United States alone affected by 7,000 rare diseases,1 it is crucial to provide these patients with timely access to diagnosis and prompt t

R&D

Modernising clinical trials: The PARTICIPATE framework

Each year, a staggering 67 million individuals lose their lives.1 Heart disease account for approximately 17.9 million of these deaths,2 and cancer takes away 10 milli

Oncology