patient centricity

Patients

Patient feedback is creating next-gen drug delivery devices

The patient voice has grown in importance, and now it is being applied to develop and deliver more sophisticated drug delivery devices.

Sales & Marketing

Top 5 pharma marketing trends in 2024

2023 was a year of many innovations and changes.

Patients

The rapidly evolving role of patient organisations

Ben Hargreaves finds that patient organisations are providing an increasingly essential role as a linker between patients and the rest of the life sciences industry.

Patients

3 ways to make 2024 the year of the patient

Clinical research is never just about the next year; it's always about the next several years.

Sales & Marketing

Patient-centric advertising: Zero-party data's healing touch

In the intricate landscape of pharmaceutical advertising, treading the fine line between compliance and legal language regulations is comparable to a delicate tightrope walk.

Patients