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Sales & Marketing

Prescription for success: How creativity is the secret ingre...

Can you imagine a world where pharmaceutical marketing was as thrilling as a sloth hosting a speed dating event?

News

Facebook post lands Exeltis in hot water

Women's health pharma Exeltis USA has been reprimanded by the FDA for making a Facebook post that promoted its birth control product Slynd, overstating its efficacy and fa

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AZ, Leo, and Daiichi Sankyo rapped for ad transgressions

Leo Pharma, AstraZeneca, and Daiichi Sankyo are the latest drugmakers to fall foul of UK guidelines on advertising of medicines.

Views & Analysis

Elon Musk, pharma, and the future of Twitter

Musk’s arrival at the social platform has raised questions for users, which includes pharma companies who use Twitter for marketing and patients who utilise it to engage with their medical

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Lilly said to be pulling Twitter ads after verification deba...

Eli Lilly is reported to be axing millions of dollars worth of advertising spend on Twitter, in the wake of a fake post by an account claiming to be the drugmaker's 'verified' account last

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