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Views & Analysis
Are pharmas TV ad strategies out of date

Are pharma’s TV ad strategies out of date?

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertisin

Views & Analysis
The new era of healthcare communications

The new era of healthcare communications

We speak to McCann Health to find out how the agency is adapting to a world where healthcare communications are becoming broader and more innovative than ever before.