Patient support: balancing technology with the human touch

Tangible improvements can be seen in clinical outcomes and treatment satisfaction if patients are involved in their own healthcare and the decision-making process.

Peter Rutherford and Rebecca Galbraith of QuintilesIMS explain how to implement the most effective patient support programmes in their article in the latest edition of pharmaphorum's Deep Dive magazine, which focuses on patient centricity.

Read the full article here.