Patients Why real patient centricity is more essential than ever befo... Ask nearly any pharma company these days if they’re patient-centric, and you’ll probably get an answer in the affirmative.
Patients Patient centricity is becoming business critical for pharma New book sets the pharmaceutical industry on a course for bridging the patient centricity optimism gap
Views & Analysis Innovative contracting in Europe: a Trojan Horse? By Mary Iyiola & Agnieszka Janska, with additional consultation by Smita Sealey & Barry Farrimond