Faruk Capan of Intouch Solutions, explains how pharma and marketers should be partnering to understand patients’ needs.
Top tips for ‘digitally cautious’ pharma.
Applying the right principles results in compelling and valuable segmentation.
Intouch Solution International will be based in London and headed by Ariel Salmang.
Understand the habits and preferences of target markets in detail with AI.
The industry must update its strategy for the digital age.
Event will feature representatives from both marketing agencies and pharma.
Pharma marketers have to focus on benefitting patients, not return on investment.