Views & Analysis Doctor/pharma relationships: the latest research How are physicians today interacting with pharma and healthcare resources?
Views & Analysis Rare disease market research needs a multifaceted approach Challenges in rare disease market research and the role of online research.
Views & Analysis Market research that understands the future Pharma market research must seek out the views of the ‘future thinkers’.
Views & Analysis Using market research to facilitate patient centricity Pharma needs a full picture of insights from all stakeholders, including patients, from the earliest stages of the product lifecycle.
Views & Analysis Tracking studies: moving with the times Awareness, Trial, and Usage tracking can be enhanced if technology updates it in real time.
Views & Analysis Ambition, creativity and energy for optimal segmentation Applying the right principles results in compelling and valuable segmentation.
R&D Reuters Pharma Europe 2024 – Peter Stenico Pioneering access to biosimilars is crucial for strengthening health equity by providing affordable, life-changing therapies to patients worldwide.
Digital Fixing clinical trial data management It’s 2024, and in most clinical trials, data is still being moved from the EHR to the EDC manually – with employees reading data from one screen and typing it onto another.