There's a lot of talk about the role that generative artificial intelligence (AI) will have to play in the pharma industry, and a new alliance between Eversana and Amazon
From diagnosis to treatment and ongoing condition management, the patient journey is becoming an increasingly digitised one – a process which has been massively accelerated by the Covid pan
Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication.