Cello Health Communications Accelerates its Digital Offering

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Cello Health Communications is pleased to announce two key additions to its US organization’s digital offering, aimed at solidifying its position as a full-service health care communications provider.

Rick Lang, Senior Vice President, Digital will be responsible for the overall strategic vision of the US organization’s digital capability.  With more than 15 years in the industry, Rick’s expertise in immersive experience, effective scientific visualization, and social media and analytics (all specifically focused on the intricacies and nuances of the health care professional audience) will allow Cello’s client base to optimize audience engagement and message retention in an ever-evolving digital landscape.

Craig Lipski, Senior Director, Application Development will be responsible for leading the interactive arm of the Cello Health Communications digital capability.  Craig’s focus on crafting the best customer experience while ensuring efficiency in production is achieved through the use of current and flexible technologies. Craig has been architecting interactive solutions for pharmaceutical and biotech companies across the globe for more than 13 years.

“These are very exciting times,” said John Howley, Managing Director, Cello Health Communications – MedErgy.  “Adding the expertise that Rick and Craig bring to the organization will allow us to leverage our strength in developing highly scientific content into new offerings to more effectively engage our clients’ stakeholders to drive behavioral change.”

“The word digital has so quickly come and gone as a focus,” states Rick Lang, SVP Digital, Cello Health Communications.  “The tools and experiences that were once labeled as digital, simply because of novelty, are now the fabric of the world we live in. I am so excited to be part an organization that is appropriately concentrated on the one capability that truly differentiates, with evidence at our core and a sole focus on strategic content development.  Not trying to reinvent or label yourself as a digital organization may seem counterintuitive at first, but in reality an inherent fluency in digital is nothing more than a necessity in today’s communications environment.”