An integrated CRM saves time, money and drives sales efficiencyLike most pharmaceutical companies, Théa Pharma places the utmost importance on quality customer data – but non-integrated systems were Share XAn integrated CRM saves time, money and drives sales efficiencyhttps://pharmaphorum.com/sales-marketing/an-integrated-crm-saves-time-money-and-drives-sales-efficiency/
Case Study: How AstraZeneca evolved its digital supply chainGiving people the tools to do their job more effectively has boosted productivity at AstraZeneca. The company says Share XCase Study: How AstraZeneca evolved its digital supply chainhttps://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-astrazeneca-evolved-its-digital-supply-chain/
Case Study: How Shire improved its time-to-marketAdopting an end-to-end commercial content management system has allowed one of the world’s biggest pharmaceutical companies to be Share XCase Study: How Shire improved its time-to-markethttps://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-shire-improved-its-time-to-market/
Overcoming the demands of digital content: Is your pharma content approval system ready for the modern age?Over the last ten years the increase in use of digital content and communication throughout pharma has been Share XOvercoming the demands of digital content: Is your pharma content approval system ready for the modern age?https://pharmaphorum.com/debates-insight-sales-marketing/overcoming-the-demands-of-digital-content-is-your-pharma-content-approval-system-ready-for-the-modern-age/
Acting on the moments that matter to build a brandAll too often pharmaceutical marketing orthodoxy says to focus on just one area – a product’s launch, in Share XActing on the moments that matter to build a brandhttps://pharmaphorum.com/sales-marketing/acting-on-the-moments-that-matter-to-build-a-brand/
Designing behavioural science-based patient support programmesWe all exhibit behaviours that are, at times, irrational, and this presents a major challenge for pharmaceutical companies Share XDesigning behavioural science-based patient support programmeshttps://pharmaphorum.com/sales-marketing/designing-behavioural-science-based-patient-support-programmes/
Adherence – Don’t Remind Me!The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course Share XAdherence – Don’t Remind Me!https://pharmaphorum.com/sales-marketing/adherence-dont-remind-me/
Intelligent HCP engagement in Europe – what do doctors want?The opportunity to engage with HCPs digitally has never been more prevalent. We are witnessing a desire from Share XIntelligent HCP engagement in Europe – what do doctors want?https://pharmaphorum.com/digital/intelligent-hcp-engagement-europe/
Understanding blockchain – a practical guide for life sciences companiesWithin the life science industry, uptake of blockchain is in the early stages, but with investment levels in Share XUnderstanding blockchain – a practical guide for life sciences companieshttps://pharmaphorum.com/digital/insights-digital/understanding-blockchain-life-sciences/
The innovation challenge: realising the true potential of digitalDigital transformation; it would be easy to assume that it is widespread across the life science industry, and Share XThe innovation challenge: realising the true potential of digitalhttps://pharmaphorum.com/digital/insights-digital/innovation-challenge-true-potential-digital/
How pharma can boost engagement by embracing support networksConnecting with patients has become a central plank in the pharma marketing playbook, but should companies be looking Share XHow pharma can boost engagement by embracing support networkshttps://pharmaphorum.com/patients/insights-patients/how-pharma-can-boost-engagement-by-embracing-support-networks/
The changing face of pharmaceutical launchesThe industry has experienced a sustained period of change since its blockbuster heyday in the 1990s and continues Share XThe changing face of pharmaceutical launcheshttps://pharmaphorum.com/market-access-2/digital-transforming-pharmaceutical-launches/
