What is the state of healthcare customer data in pharma? Have your sayHealthcare customer reference data is the fuel that powers pharmaceutical commercial operations. But does the life sciences industry Share XWhat is the state of healthcare customer data in pharma? Have your sayhttps://pharmaphorum.com/white-papers/what-is-the-state-of-healthcare-customer-data-in-pharma-have-your-say/
Digital patient solutions: the secret to delivering and securing adoptionThe pharmaceutical industry faces a perfect storm, with unsustainable growth in healthcare costs, increasing costs of drug discovery, Share XDigital patient solutions: the secret to delivering and securing adoptionhttps://pharmaphorum.com/white-papers/digital-patient-solutions-the-secret-to-delivering-and-securing-adoption/
The next decade of clinical trials innovationClinical trials have not fundamentally changed over the past 20 years, but there have been signs that practices Share XThe next decade of clinical trials innovationhttps://pharmaphorum.com/whitepapers/clinical-trials-innovation-next-decade/
Incorporating the patient voice from clinical development to commercialisationPatients increasingly want to be more involved in their healthcare, decisions about it and research towards its improvement, Share XIncorporating the patient voice from clinical development to commercialisationhttps://pharmaphorum.com/patients/incorporating-the-patient-voice-from-clinical-development-to-commercialisation/
How pharma can harness educational content for an HCP engagement strategyPharmaceutical companies understand that doctors want high-value educational content. In a highly pressurised, cost-constrained healthcare environment with increasing Share XHow pharma can harness educational content for an HCP engagement strategyhttps://pharmaphorum.com/digital/how-pharma-can-harness-educational-content-for-an-hcp-engagement-strategy/
Servier reveal how they are using data to empower their field forceThe French independent pharmaceutical Servier is putting data at the foundation of its customer relationship management strategy. Sebastien Share XServier reveal how they are using data to empower their field forcehttps://pharmaphorum.com/sales-marketing/servier-reveal-how-they-are-using-data-to-empower-their-field-force/
How to craft responsive clinical trials that are designed for successWithout the right design, right data and right decisions, idealised clinical trial plans cannot be translated into blueprints Share XHow to craft responsive clinical trials that are designed for successhttps://pharmaphorum.com/r-d/how-to-craft-responsive-clinical-trials-that-are-designed-for-success/
Teva’s strategy for multichannel engagementTeva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment Share XTeva’s strategy for multichannel engagementhttps://pharmaphorum.com/sales-marketing/tevas-strategy-for-multichannel-engagement/
Lundbeck’s digital strategy and how they manage global and local contentLike all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels. The Danish Share XLundbeck’s digital strategy and how they manage global and local contenthttps://pharmaphorum.com/sales-marketing/lundbecks-digital-strategy-and-how-they-manage-global-and-local-content/
Tell us: how fast is pharma innovatingpharmaphorum is conducting some research into how pharmaceutical marketers are innovating amidst the increasing demands of engaging in Share XTell us: how fast is pharma innovatinghttps://pharmaphorum.com/sales-marketing/tell-us-how-fast-is-pharma-innovating/
How to optimise pharma’s digital HCP engagementPharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if Share XHow to optimise pharma’s digital HCP engagementhttps://pharmaphorum.com/debates-insight-sales-marketing/how-to-optimise-pharmas-digital-hcp-engagement/
A blueprint for healthcare: Brand strategy and planningWhen pharmaceutical and biotech companies are working on their brand strategy and conducting brand planning it is vital Share XA blueprint for healthcare: Brand strategy and planninghttps://pharmaphorum.com/sales-marketing/a-blueprint-for-healthcare-brand-strategy-and-planning/
