Pharma’s digital landscape: the evolution of multichannel strategy
Pharmaceutical marketers are increasingly native multichannel practitioners, but building an effective and efficient campaign is challenging.
This is also because the digital landscape, and the number of options available is still rapidly evolving.
What are the best ways to choose the right channels and the right content? And how can you plan to optimize operations further by cutting down on costs and approval times?
This webinar brings together experts in digital marketing with case studies from a leading pharmaceutical company to keep you up to date with the latest technology and trends and provide practical advice on how to maximize your impact.
Within one hour, you’ll discover how to optimize and streamline all content-related processes within a single platform: starting with concept development and ending with the final launch. What is more, you will find out how to reuse and repurpose your ready-made content cost-effectively, as well as save time while adapting and updating content through its whole lifecycle.
Key topics include:
- How to develop best practice and a winning multichannel strategy
- Making sure your content supports face-to-face interactions
- Transforming the commercial teams to deliver successful digital and multichannel projects
- How to innovate in multichannel, and the potential of future integration solutions
The live webinar will take place on Tuesday 19 September at 14.00 BST/15.00 CEST. To register, please click here or on the button above/below.
Oksana Matviienko, CMO at Viseven
Oksana is a leading expert in outbound and inbound pharma marketing strategy implementation. Being a resourceful and dedicated marketer, she takes care of each marketing campaign stage, starting with idea shaping and ending with efficiency analysis. Her expertise touches upon eDetailing production, remote calls with HCPs, personalized email marketing, VR/AR videos and apps production and promotion, and much more.
Before joining the Viseven team, Oksana developed a strong background in marketing, business analysis and software development. Recently, she has conducted a number of training sessions and workshops in the UK, Germany, Switzerland, Poland, China, Pakistan, Egypt, sharing her expertise and participating in the most impactful healthcare, IT and marketing events.
Bogdan Rakitskiy, Associate Director, Commercial and Business Excellence at Teva Pharmaceuticals
Bogdan has over 13 years’ experience in IT and pharma industry, working with such companies as Cegedim, Nycomed, Arterium, Pfizer and Takeda. Within his career, he has realized a number of international projects, related to market analysis, research automation, digital solutions adoption, business processes optimization and commercial excellence.
Within the past 4 years, Bogdan obtained the position of Associate Director in the Commercial and Business Excellence Department at Teva Pharmaceuticals with a focus on the Ukrainian market, and he actively participates in digital transformation across growth markets.
Bogdan is a passionate marathon runner and is now running a marathon of digital transformation with his team.
Chris Wade, Director, Multichannel Strategy, Europe, Veeva Systems
Chris Wade works as part of Veeva’s Commercial Strategy team in Europe, and is focused on leading the company’s multichannel strategy in the region. Prior to joining Veeva, Chris was Business Director at Doctors.net.uk, leading their online marketing and education programmes for companies including Eli Lilly, Novartis, and Roche. Chris has deep experience of CRM, Business Intelligence, and Business Consulting through formative years at organisations such as Dendrite, IMS Health, and PWC Consulting.
Chris has a Bachelor of Commerce from Deakin University in Australia, and started his career with a small software development company specialising in mobile messaging solutions, before moving to the UK in 1997 to join Dendrite.
Paul Tunnah, CEO, pharmaphorum (moderator)
Paul Tunnah is CEO and Founder of pharmaphorum media, which facilitates productive engagement for pharma, bringing healthcare together to drive medical innovation. It combines industry-leading content and social media engagement services with the globally recognised news, information and insight portal pharmaphorum.com, working with pharmaceutical companies, service providers and broader healthcare organisations to help communicate their thought leadership and connect them with relevant stakeholders.
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