Powering pharma’s commercial teams with market access insights
Significant unmet need still remains in the rare disease market, only around 5% of rare diseases currently have an approved drug treatment. This represents a major opportunity for the pharmaceutical industry. Our webinar will assess the critical factors underpinning success in the rare disease space and provide a view into the future of market access and health technology assessments for orphan medicines – alongside the impact on R&D and clinical trials – in the context of Brexit negotiations.
Pharmacists are highly trained healthcare professionals who have a deep understanding of medicines and daily contact with patients and consumers, putting them in a unique position in terms of being able to maximise the benefits that patients get from their medicines. However, healthcare systems and pharmaceutical companies frequently overlook this potential.
Join us and Phoenix group as we discuss the concept of current launch excellence and the role of patient insights in overcoming the multiple challenges the industry faces.