Available on demand: Exclusive debate/webinar: The Future of Medical Communications: Physicians’ Needs and Predictions
The way that physicians want and need to consume information has changed dramatically over recent years and continues to evolve rapidly. Working in conjunction with Ashfield Healthcare Communications, this event brings together Medical Futurist Dr Bertalan Meskó, Consultant Endocrinologist Dr Partha Kar, and Ashfield’s Ruth Herman and Nigel Campbell. The panel discuss insights and predictions from the recent Medical Education Future Forum and outline a vision of the future of medical communications. (You can learn more about the Ashfield Medical Education Future Forum here)
Moderated by pharmaphorum’s CEO Paul Tunnah, this one-hour live debate explores three key questions:
Why and how are physicians changing the way they receive information?
What are the trends and technologies shaping the future of medical communication?
What are the implications of this for pharma (with examples)?
The live broadcast took place on 21st May 2015 – to view the on demand version please click here or on the webinar widget below.
Dr Bertalan Meskó, Medical Futurist and Founder, Webicina.com
Bertalan Mesko, MD, PhD is a medical futurist who envisions the next trends in order to make sure a mutually positive relation between the human touch and innovative technologies will rule the future of healthcare. He is an international speaker, consultant, geek physician with PhD in genomics, and founder of Webicina.com. He is the author of the recent book „The Guide to the Future of Medicine”. He has given hundreds of presentations from the Yale, Stanford and Harvard University to the Futuremed course at NASA. His work was mentioned by CNN.com, the WHO, National Geographic, Forbes, TIME, BBC, and the New York Times, among others.
Dr Partha Kar, Consultant Endocrinologist, Portsmouth Hospitals NHS Trust
Dr Partha Kar has been the Clinical Director of Diabetes since 2009 at Portsmouth Hospitals NHS Trust, being part of a national award winning department based on inpatient diabetes care (Healthcare and Social Awards 2010).
One of his main focuses is on helping to redesign diabetes care in an attempt to integrate chronic disease management across primary and secondary care. He is the pioneer of the award-winning Super Six Model. He also leads the Type 1 Diabetes service, focusing on adolescent diabetes using technology and social media (twitter account: @parthaskar and blog: www.nhssugardoc.blogspot.co.uk to improve care). He is also a core member of the National Diabetes Audit group.
He has recently also taken on the role of Clinical Service Director for community services in South East Hampshire, along with being nominated to the General Advisory Council of the Kings Fund.
Nigel Campbell, Multichannel Communications Director, Ashfield Healthcare Communications
Nigel brings 25 years of experience working in creative communications and a deep insight into the unique challenges that physicians face in keeping up–to–date on key information. Nigel is dedicated to helping pharmaceutical clients to understand and navigate the complex, ever changing multichannel landscape, and to build robust communication strategies that meet physician, patient and payer communication needs.
Ruth Herman, Business Development Director, Ashfield Healthcare Communications
Ruth’s role involves enhancing medical communications through innovative use of new technologies to meet the real-world needs of healthcare professionals and their patients. She brings over 20 years’ experience of working with many of the world’s major healthcare companies to design and implement medical communication programmes that address the challenges faced by Pharma and by healthcare professionals. Ruth led the design and implementation of the Ashfield Medical Education Future Forum.
Dr Paul Tunnah, CEO, pharmaphorum
Paul Tunnah is CEO and Founder of pharmaphorum media, which facilitates productive engagement for pharma, bringing healthcare together to drive medical innovation. It combines industry-leading content and social media engagement services with the globally recognised news, information and insight portal pharmaphorum.com, working with pharmaceutical companies, service providers and broader healthcare organisations to help communicate their thought leadership and connect them with relevant stakeholders.
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