Physician perspectives: Dr Kevin Pho
Rebecca Aris interviews Dr Kevin Pho
Social media’s leading physician voice
Our latest ‘Physician perspective’ is that of Dr Kevin Pho, blogger at KevinMD.com. A leading physician voice and advocate of social media, Kevin shares with us the benefits that social media brings to him as a physician, and how he thinks pharma can better engage with physicians in this space.
Click on the play button below to watch the video.
00:15 – Dr Pho’s background and how he came to be so heavily involved in social media.
01:57 – What inspired Kevin to set up KevinMD.com.
03:10 – What benefits do he finds that social media brings to him as a physician and what advice would he give to other physicians who are yet to engage in this way.
05:07 – The biggest challenges in using social media as a physician and what can be done to overcome them.
07:01 – How Kevin feels the pharma industry better engage with physicians in this space.
08:17 – What issues there are with communication about particular disorders.
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About the interviewee:
Dr. Kevin Pho is a nationally recognized health care opinion-maker. He was interviewed on the CBS Evening News with Katie Couric, and his commentary regularly appears in USA Today, where he is a member of their editorial Board of Contributors, as well as CNN.com and the New York Times.
As social media’s leading physician voice, Dr. Pho blogs at MedPage Today’s KevinMD.com, voted 2008’s Best Medical Blog. Forbes called KevinMD.com a “must-read health blog,” and CNN named @KevinMD one of its five recommended Twitter health feeds.
With over 100,000 subscribers on Facebook, Twitter, LinkedIn, and RSS, KevinMD.com is among the web’s most influential and prominent health care platforms.
How can social media be incorporated into a doctor’s working day?