Perspectives on CME: part 3 – the patient in CME

Interview with Lawrence Sherman

Prova Education

(Continued from “Perspectives on CME: part 2 – what is the role for pharma in CME?”)

In part three of this five-part interview series, Paul Tunnah speaks with Lawrence Sherman on the role of the patient in CME.

Previously in this interview series we’ve heard how CME can be of value and what role pharma has to play in providing education. Here Lawrence shares with us the role of patients in CME.

Lawrence explains why the patient is key to CME and highlights the importance of assessing the needs at the patient level, in addition to the physician level, when designing CME activities.

To watch part three of the interview, produced with the help of Brandcast Health, please click on the play button below.


00:15 – What Lawrence thinks to be the role for patients in CME.

02:37 – Lawrence’s view on regulations in CME.

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View part 4 of this interview here.


About the interviewee:

Lawrence Sherman, FACEHP, CCMEP, Senior Vice President, Educational Strategy at Prova Education, has been involved in continuing medical education for the last 18 years. He has spent the majority of this time designing, developing, delivering and evaluating CME courses for physicians and other healthcare professionals around the world. He is a Fellow of the Alliance for Continuing Education in the Health Professions, a founding advisor to the NC-CME (the organization that certifies CME professionals in the US), an instructor at the Emergency Medical Institute at the Center for Learning and Innovation of the North Shore / Long Island Jewish Health System in New York, and has taught healthcare communications at the Center for Communicating Science at the State University of New York, Stony Brook. He currently authors a column called Lighten Up (about the lighter side of medical education in Medical Meetings magazine and hosts Lifelong Learning, a radio show broadcast on ReachMD via satellite radio in the US and via and a mobile app for smartphones worldwide.

Lastly, Lawrence frequently lectures around the world on topics including:

– roles of social networking in CME

– regulations and guidelines in CME

– international / global CME and CPD

– healthcare communications

– outcomes measurements in CME

– the use of emerging technologies in medical education

– strategic medical education.

Having once been a stand-up comedian in New York, his lectures and presentations tend to combine humor, compelling content, and audience involvement.

About Brandcast Health:

Brandcast Health is an independent digital and social media communications agency with video at the heart of what they do. Launched in 2005, they’ve delivered award winning campaigns for many of the world’s leading healthcare organisations – direct and agency-led. You can find out more here.

What role should patients play in CME?