Exclusive: Coverage from day one of eyeforpharma Barcelona 2018

pharmaphorum in conjunction with IQVIA present exclusive highlights and coverage generated on-site at the 2018 eyeforpharma Barcelona conference.

Themes discussed at the conference this year were:

  • Commercial Model Innovation
  • Augmented Intelligence
  • Enhanced Patient Solutions
  • Advances in Customer Engagement
  • Digital Innovation and Analytics
  • Patient Innovation
  • Democratising Artificial Intelligence

Day one coverage

Highlights of day one included:

  • Kris Sterkens, Janssen’s company group chairman for EMEA region, who will discuss how the company plans to redefine its role in a volatile, uncertain, complex and ambiguous world.
  • Alistair Grenfell, IQVIA’s president for North Europe, Middle East, Africa, will discuss strategies to drive growth in a world of increasingly precise medicines.
  • Other topics discussed include: Commercial Model Innovation, Augmented Intelligence, and Enhanced Patient Solutions.

You cn view the full coverage from day one below – or access coverage from days two and three here.