Future-proofing pharma with a multichannel approach to sales and marketingDeploying a multichannel approach to marketing, backed by the use of advanced analytics, could help pharma evolve and Share X Future-proofing pharma with a multichannel approach to sales and marketing https://pharmaphorum.com/views-analysis-sales-marketing/multichannel-marketing-sales-pharma/
How blockchain will revolutionise clinical trialsThe risky and unpredictable nature of the clinical trial process is a major driver of high costs for Share X How blockchain will revolutionise clinical trials https://pharmaphorum.com/views-and-analysis/how-blockchain-will-revolutionise-clinical-trials-clinical-trials/
Placing patient values at the centre of cancer treatment – a doctor’s insightDr Michael Wong is professor of medicine at The University of Texas MD Anderson Cancer Center. He also Share X Placing patient values at the centre of cancer treatment – a doctor’s insight https://pharmaphorum.com/views-analysis-patients/patient-values-centre-cancer-treatment/
Changing our approach to treatment decision making – an interview with Amy BermanAmy Berman is a senior programme officer with The John A. Hartford Foundation, a private philanthropy dedicated to Share X Changing our approach to treatment decision making – an interview with Amy Berman https://pharmaphorum.com/views-analysis-patients/changing-approach-treatment-decision-making/
Tackling obesity with a new therapeutic targetGovernments across the globe are looking to develop the most effective solutions for tackling the serious challenge that Share X Tackling obesity with a new therapeutic target https://pharmaphorum.com/r-d/views-analysis-r-d/tackling-obesity-new-therapeutic-target/
How the EU’s GDPR will be a positive catalyst for changeNow that the GDPR deadline of May 25 has come and gone, many life sciences companies will have Share X How the EU’s GDPR will be a positive catalyst for change https://pharmaphorum.com/views-analysis-digital/gdpr/
From evidence-based medicine to digital-based healthThe concept of evidence-based medicine (EBM), coined by Gordon Guyatt in 1992 to refer to the use of Share X From evidence-based medicine to digital-based health https://pharmaphorum.com/digital/evidence-based-medicine-digital-based/
Innovation in health: we all have our role to playFrom marvels of engineering to the structured application of common sense, innovation in health is at the heart Share X Innovation in health: we all have our role to play https://pharmaphorum.com/digital/innovation-in-health-role-play/
Who should pay for HTA?Part of the drive for strengthening EU cooperation on health technology assessment (HTA) is to tackle duplication of Share X Who should pay for HTA? https://pharmaphorum.com/views-analysis-digital/who-should-pay-hta/
