Richard Meyer Archives -

Pharma marketers have to focus on benefitting patients, not return on investment.

The biggest challenge facing pharma? Its own organisation and culture

https://pharmaphorum.com/views-and-analysis/biggest-challenge-facing-pharma-organisation-culture/

Pharma companies must analyse the user experience of their websites to ensure continued patient engagement, and review their

‘Good enough’ digital marketing not an option for pharma

https://pharmaphorum.com/views-and-analysis/good-enough-digital-marketing-not-an-option-for-pharma/

Just follow three simple rules to avoid the common mistake of building a ‘product website’ for US patients,

Want pharma website success? Make it about your audience

https://pharmaphorum.com/articles/want-pharma-website-success-make-it-about-your-audience/

Richard Meyer