The biggest challenge facing pharma? Its own organisation and culturePharma marketers have to focus on benefitting patients, not return on investment. Share XThe biggest challenge facing pharma? Its own organisation and culturehttps://pharmaphorum.com/views-and-analysis/biggest-challenge-facing-pharma-organisation-culture/
‘Good enough’ digital marketing not an option for pharmaPharma companies must analyse the user experience of their websites to ensure continued patient engagement, and review their Share X‘Good enough’ digital marketing not an option for pharmahttps://pharmaphorum.com/views-and-analysis/good-enough-digital-marketing-not-an-option-for-pharma/
Want pharma website success? Make it about your audienceJust follow three simple rules to avoid the common mistake of building a ‘product website’ for US patients, Share XWant pharma website success? Make it about your audiencehttps://pharmaphorum.com/articles/want-pharma-website-success-make-it-about-your-audience/