Event will feature representatives from both marketing agencies and pharma.
Pharma marketers have to focus on benefitting patients, not return on investment.
Pharma companies need to ‘get with the programme’ in communications, says EACA’s Dominic Lyle.
Learn what’s next in the digital revolution.
Tailoring messages to the recipient’s needs results in a higher open rate and greater engagement.
Disruptive factors are forcing pharma companies to reassess and redefine how they do business.
Black box warnings need not impede sales if products are supported by carefully-researched online marketing strategies.