market access, MARKET RESEARCH, marketing, patient centricity, patient voice, patients
0 Comment
Pharma needs a full picture of insights from all stakeholders, including patients, from the earliest stages of the product lifecycle.
Analytics, ATU, big data, data, MARKET RESEARCH, pharma, physician research, sampling, survey
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Awareness, Trial, and Usage tracking can be enhanced if technology updates it in real time.
Brand marketing, MARKET RESEARCH, market segmentation, marketing, Marketing plan, pharma marketing, Qualitative research, Quantitative research
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Applying the right principles results in compelling and valuable segmentation.
behaviour change, behavioural economics, behavioural science, MARKET RESEARCH, medical education, patient engagement, patient support programme, patients, psychology
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Research shows industry needs to see more evidence of success for wider adoption.
MARKET RESEARCH, pharma, Rare diseases, SIMALTO
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A market research approach suitable for the complexities found in rare diseases.
digital, MARKET RESEARCH, pharma
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Accessing the ‘fast-thinking’ side of the brain through digital approaches can elicit better responses during market research.
digital, IT / Technology, MARKET RESEARCH
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Video offers researchers the opportunity to mine more data from subjects sharing powerful insights via mobile devices.
