Tracking studies: moving with the times
Awareness, Trial, and Usage tracking can be enhanced if technology updates it in real time.
Articles/ Sales and Marketing/ Views and analysis
Linda Banks
Analytics, ATU, big data, data, MARKET RESEARCH, pharma, physician research, sampling, survey
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Awareness, Trial, and Usage tracking can be enhanced if technology updates it in real time.
Articles/ Sales and Marketing/ Views and analysis
Marco Ricci
Brand marketing, MARKET RESEARCH, market segmentation, marketing, Marketing plan, pharma marketing, Qualitative research, Quantitative research
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Applying the right principles results in compelling and valuable segmentation.
Articles/ R&D/ Sales and Marketing/ Views and analysis
Marco Ricci
behaviour change, behavioural economics, behavioural science, MARKET RESEARCH, medical education, patient engagement, patient support programme, patients, psychology
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Research shows industry needs to see more evidence of success for wider adoption.
Articles/ Pharma Market Access/ R&D/ Views and analysis
Marco Ricci
MARKET RESEARCH, pharma, Rare diseases, SIMALTO
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A market research approach suitable for the complexities found in rare diseases.
Articles/ Digital and Social Media/ Views and analysis
Marco Ricci
digital, MARKET RESEARCH, pharma
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Accessing the ‘fast-thinking’ side of the brain through digital approaches can elicit better responses during market research.
Articles/ Digital and Social Media/ Views and analysis
Marco Ricci
digital, IT / Technology, MARKET RESEARCH
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Video offers researchers the opportunity to mine more data from subjects sharing powerful insights via mobile devices.
Articles/ Pharma Market Access/ Views and analysis
Linda Banks
behavioural economics, Doctors, MARKET RESEARCH, marketing, pharma, prescribing
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