MARKET RESEARCH Archives

Awareness, Trial, and Usage tracking can be enhanced if technology updates it in real time.

Tracking studies: moving with the times

https://pharmaphorum.com/views-and-analysis/tracking-studies-moving-times/

Applying the right principles results in compelling and valuable segmentation.

Ambition, creativity and energy for optimal segmentation

https://pharmaphorum.com/views-and-analysis/ambition-creativity-energy-optimal-segmentation/

Research shows industry needs to see more evidence of success for wider adoption.

New research: can pharma get healthy rewards for good behaviour?

https://pharmaphorum.com/views-and-analysis/new-research-can-pharma-get-healthy-rewards-good-behaviour/

A market research approach suitable for the complexities found in rare diseases.

Every voice matters: demand assessment in rare diseases

https://pharmaphorum.com/views-and-analysis/every-voice-matters-demand-assessment-rare-diseases/

Accessing the ‘fast-thinking’ side of the brain through digital approaches can elicit better responses during market research.

Incorporating ‘fast thinking’ into market research

https://pharmaphorum.com/views-and-analysis/incorporating-fast-thinking-market-research/

Video offers researchers the opportunity to mine more data from subjects sharing powerful insights via mobile devices.

Harnessing video data to tell the real-world story

https://pharmaphorum.com/views-and-analysis/harnessing-video-data-tell-real-world-story/

In the first of two articles, Theano Anastasopoulou uses behavioural economics to understand and investigate how physicians make

Why doctors delay switching to new drugs

https://pharmaphorum.com/views-and-analysis/why-doctors-delay-switching-to-new-drugs/

MARKET RESEARCH