How a flock of birds can help solve complex healthcare market research challenges
Highlight, prioritize & combine your MSL insights
The best industry assembly of market researchers.
Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success.
The decline in numbers of healthcare professionals (HCPs) willing to contribute to market research could have a detrimental effect on the quality of data provided to pharma. John Aitchison reports on why fewer are willing to join in and offers five changes that need to be made to improve uptake.
How are physicians today interacting with pharma and healthcare resources?
Challenges in rare disease market research and the role of online research.
Pharma market research must seek out the views of the ‘future thinkers’.
Pharma needs a full picture of insights from all stakeholders, including patients, from the earliest stages of the product lifecycle.