Drug branding
Articles/ Digital and Social Media/ Sales and Marketing/ US/ Views and analysis
What does your pharma brand mean to patients?
Linda Banks
beyond the pill, Drug branding, marketing, patient centricity, patients, pharma branding, pharma marketing
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Pharma companies can differentiate themselves and win support if they take actions that patients find informative.
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What does your pharma brand mean to patients?
https://pharmaphorum.com/views-and-analysis/pharma-brand-mean-patients/