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Drug branding

Articles/ Pharma Market Access/ Sales and Marketing/ Views and analysis

The power of pharma brands: successful prescription product management

Linda Banks brand communication, brand management, branding, Drug branding, drug marketing, pharma brand, pharma marketing 0 Comment

Nurturing a pharma brand and implementing ’emotional selling’ can help a product stand out from the competition. There

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The power of pharma brands: successful prescription product management

https://pharmaphorum.com/views-and-analysis/pharma-brand-successful-prescription-product-management/

confusion patients marketing branding 600

Articles/ Digital and Social Media/ Sales and Marketing/ US/ Views and analysis

What does your pharma brand mean to patients?

Linda Banks beyond the pill, Drug branding, marketing, patient centricity, patients, pharma branding, pharma marketing 0 Comment

Pharma companies can differentiate themselves and win support if they take actions that patients find informative.

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What does your pharma brand mean to patients?

https://pharmaphorum.com/views-and-analysis/pharma-brand-mean-patients/

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