Pharma needs to embrace a more active ‘social intelligence’ approach.
Other possible benefits include pain and depression.
Understand the habits and preferences of target markets in detail with AI.
The industry must update its strategy for the digital age.
Event will feature representatives from both marketing agencies and pharma.
Information gleaned from data is the key to making health services safer, more efficient and cost effective.
Examining the reach, quantity and quality of medical and pharma company outputs.
Innovative channels now take 60% of share compared with traditional channels for medical communication in China, reports Adele Li of Kantar Health, and doctors’ willingness to engage with pharma companies online is a cause for optimism for those working in the region. Read the full article in the latest edition of pharmaphorum’s Deep Dive: Digital magazine.
Inefficient processes, legacy infrastructure and a silo culture are slowing access to critical trial data.