Pharma must live and breathe patient centricity
How can pharma marketers put patients at the centre of product strategy and help improve their conditions?
In the latest edition of our Deep Dive magazine – Deep Dive: Patient Centricity II – David Mitchell, President of Patients For Affordable Drugs, speaks to pharmaphorum’s Andrew McConaghie about why the organisation was set up and why its campaigning work is so important for patients.
A review of some of the cutting-edge start-ups and key themes that were evident at the Frontiers Health event.
Digital technologies are both helping to transform the public’s perception of dementia, and enabling everyone to help scientific research into the disease by playing a smartphone game that tests navigation skills.
What happens when big pharma buys your digital health start-up?
Karen Lightning-Jones, Integrated Franchise Leader at Roche Pipeline, speaks to pharmaphorum’s Linda Banks in Deep Dive: Digital II about how the company is applying data management and digital tools in the real world, and advancing genomic testing to improve treatment and outcomes in cancer.
Alex Butler argues the case that digital advances in healthcare require greater teamwork and understanding of patients to ensure they are successful.