How can biotechnology, pharmaceutical and medical device companies achieve the full potential of content personalisation?
firstname.lastname@example.org big data, comms, Consulting at McCann Health, customer engagement, Customer knowledge, digital, Digital behaviours, Engagement Strategy, Marketing excellence, McCann Heatlh, Optimizing customer experience, personalisation, Real-word digital data 0 Comment
Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success.
The pharma industry is moving on from merely broadcasting on social platforms and starting to listen and engage, appreciating the benefits of mining these rich seams of data.
Understand the habits and preferences of target markets in detail with AI.