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Was pharma bold enough at Lions Health 2018?
https://pharmaphorum.com/views-analysis-sales-marketing/pharma-bold-cannes-lions-health-2018/
creativity
Creativity in healthcare comms: polevaulting over everyday obstacles
We need creative ways to engage people in healthcare
Delivering on the promise of creativity
Creative approaches should not be stifled as they can boost engagement and the bottom line.
