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How are the European pharma and biotech sectors addressing strategic communications?

mike.hammerton@pharmaphorum.com Biotech, Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, Europe, Lundquist, Rosanna Campbell-Gray 0 Comment

Stakeholder expectations are high and, with all eyes on healthcare at the moment, it is essential for companies

How are the European pharma and biotech sectors addressing strategic communications?

https://pharmaphorum.com/sales-marketing/how-are-the-european-pharma-and-biotech-sectors-addressing-strategic-communications/

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

BMS’ Catherine Owen: Hybrid communication is here to stay

mike.hammerton@pharmaphorum.com Bristol-Myers Squibb, Canada, Catherine Owen, Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, Dominic Tyer, Europe, Japan 0 Comment

The company’s senior vice president for major markets (Europe, Canada and Japan) talks about the continued evolution of

BMS’ Catherine Owen: Hybrid communication is here to stay

https://pharmaphorum.com/sales-marketing/bms-catherine-owen-hybrid-communication-is-here-to-stay/

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

A Life in a Day by The Method

mike.hammerton@pharmaphorum.com A Life in a Day, Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, John Keates, Mark Doyle, The Method 0 Comment

Patient centricity has become a key aspiration for the pharma industry over the last several years, but getting

A Life in a Day by The Method

https://pharmaphorum.com/sales-marketing/a-life-in-a-day-by-the-method/

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

Translating EU presence to US market success

mike.hammerton@pharmaphorum.com Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, EU, Howard Miller, Two Labs 0 Comment

Companies looking to replicate a drug’s EU market success in the US will face significant hurdles unless they

Translating EU presence to US market success

https://pharmaphorum.com/sales-marketing/translating-eu-presence-to-us-market-success/

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

Navigating the patient maze – pharma’s evolving challenge

mike.hammerton@pharmaphorum.com Chris O’Toole, Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, ICON 0 Comment

Pharma companies are embracing patient centricity in drug development more than ever before. Over the last decade, leaders

Navigating the patient maze – pharma’s evolving challenge

https://pharmaphorum.com/sales-marketing/navigating-the-patient-maze-pharmas-evolving-challenge/

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

It’s time to rethink the physician-pharma relationship

mike.hammerton@pharmaphorum.com Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, Medscape, Michael Brandreth 0 Comment

The traditional sales channel for the pharmaceutical industry has centered on face-to-face interaction with its core target audience

It’s time to rethink the physician-pharma relationship

https://pharmaphorum.com/sales-marketing/its-time-to-rethink-the-physician-pharma-relationship/

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

Refining digital collaboration

mike.hammerton@pharmaphorum.com Communications and Commercialisation, covid, Deep Dive, Deep Dive: Communications and Commercialisation, impetus, Natalie Yeadon 0 Comment

Pharmaceutical companies are traditionally more conservative with their approach to and incorporation of new technologies; however, prior to

Refining digital collaboration

https://pharmaphorum.com/sales-marketing/refining-digital-collaboration/

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

Closing pharma’s communication gap with patients

mike.hammerton@pharmaphorum.com Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, Syneos 0 Comment

The pharma industry has been talking about being patient-centric for years, but often that rhetoric hasn’t been accompanied

Closing pharma’s communication gap with patients

https://pharmaphorum.com/sales-marketing/closing-pharmas-communication-gap-with-patients/

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

Leveraging a strong product launch to build a successful pharma brand

mike.hammerton@pharmaphorum.com Align Strategy, Christine Fletcher, Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation 0 Comment

So much effort goes into ensuring the successful launch of a new pharmaceutical product or indication, but it’s

Leveraging a strong product launch to build a successful pharma brand

https://pharmaphorum.com/sales-marketing/leveraging-a-strong-product-launch-to-build-a-successful-pharma-brand/

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