BMS’ Catherine Owen on pharma commercialisation: the pharmaphorum podcastEpisode 42 of the pharmaphorum podcast heard from Catherine Owen, who’s senior vice president of major markets at Share XBMS’ Catherine Owen on pharma commercialisation: the pharmaphorum podcasthttps://pharmaphorum.com/podcast/bms-catherine-owen-pharma-commercialisation/
Deep Dive: Communications and CommercialisationThe COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and Share XDeep Dive: Communications and Commercialisationhttps://pharmaphorum.com/sales-marketing/deep-dive-communications-commercialisation/
The post-COVID future of physician sample access and engagementBuilding modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says Share XThe post-COVID future of physician sample access and engagementhttps://pharmaphorum.com/sales-marketing/covid-physician-pharma-access-engagement/
Reimagining commercialisation with AIWe speak to Indegene’s Gaurav Kapoor to find out how he thinks pharma’s sales and marketing model needs Share XReimagining commercialisation with AIhttps://pharmaphorum.com/views-analysis-digital/reimagining-commercialisation-with-ai/
Eyeforpharma 2019: Dan SpacieSyneos Health’s Health Trend Ten report says that commercial models will see radical reorganisation in the coming years. Share XEyeforpharma 2019: Dan Spaciehttps://pharmaphorum.com/views-analysis-sales-marketing/eyeforpharma-2019-dan-spacie/
