commercialisation Archives -

Episode 42 of the pharmaphorum podcast heard from Catherine Owen, who’s senior vice president of major markets at

BMS’ Catherine Owen on pharma commercialisation: the pharmaphorum podcast

https://pharmaphorum.com/sales-marketing/bms-catherine-owen-pharma-commercialisation/

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and

Deep Dive: Communications and Commercialisation

https://pharmaphorum.com/sales-marketing/deep-dive-communications-commercialisation/

Building modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says

The post-COVID future of physician sample access and engagement

https://pharmaphorum.com/sales-marketing/covid-physician-pharma-access-engagement/

We speak to Indegene’s Gaurav Kapoor to find out how he thinks pharma’s sales and marketing model needs

Reimagining commercialisation with AI

https://pharmaphorum.com/views-analysis-digital/reimagining-commercialisation-with-ai/

Syneos Health’s Health Trend Ten report says that commercial models will see radical reorganisation in the coming years.

Eyeforpharma 2019: Dan Spacie

https://pharmaphorum.com/views-analysis-sales-marketing/eyeforpharma-2019-dan-spacie/

commercialisation