branding
Articles/ Pharma Market Access/ Sales and Marketing/ Views and analysis
The power of pharma brands: successful prescription product management
Linda Banks
brand communication, brand management, branding, Drug branding, drug marketing, pharma brand, pharma marketing
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The power of pharma brands: successful prescription product management
https://pharmaphorum.com/views-and-analysis/pharma-brand-successful-prescription-product-management/
Articles/ Digital and Social Media/ Sales and Marketing/ Views and analysis
Applying the tech toolbox
Linda Banks
advertising, branding, digital, marketing, technology
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Faruk Capan of Intouch Solutions, explains how pharma and marketers should be partnering to understand patients’ needs.