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Pharma must put patients at the centre of the shift to value-based care
https://pharmaphorum.com/views-analysis-patients/pharma-must-put-patients-at-the-centre-of-the-shift-to-value-based-care/
Pharma companies can differentiate themselves and win support if they take actions that patients find informative.
Three areas where the pharma industry will advance in 2017 as it looks beyond the hype.
Pharma can learn from other sectors about how to really meet its customers’ needs.
But reprieve may last only until plans have been reviewed.
Funds will go towards developing the VERA platform as well as Reflexion’s digital portfolio.