Search Results for: daniel ghinn pharma gets social
Editor’s voice: April – digital and social media
Did you miss any of our digital and social media articles this month? An overview of highlights of this content is shared here. The discipline focus of our content throughout April has been on digital and social media. This article highlights some of my personal…
Pharma Gets Social: Sanofi engages the diabetes online community via Twitter
In our digital and social media focus month, Daniel Ghinn continues his series by looking at the engagement between Sanofi and the diabetes community on Twitter. While presenting a recent study into doctors talking about diabetes in public social media channels, I pointed out that among the…
Pharma gets social – social media brings Millennium: The Takeda Oncology Company closer to people
Daniel Ghinn’s latest monthly article looks at the use of social media by Milllenium: The Takeda Oncology Company to add value in a niche disease area, such as rare diseases. Over recent months I have compared how selected channels are being used by the world’s largest pharmaceutical companies, with reviews of…
Pharma gets social: world’s top pharma on Facebook
Daniel Ghinn continues his series by looking at the Facebook social media strategies for the top 15 pharma companies. Among digital channels embraced or ignored by pharmaceutical companies, Facebook is associated with some of the most…
Pharma gets social: How top pharma use Twitter in corporate communications
Starting off his series again in the New Year, Daniel Ghinn takes a look at the top 15 pharma companies’ use of social media site, Twitter. While Twitter is now well established among social media channels used by pharmaceutical companies, there is still…