Sales coaching: preparing for the new reality in pharmaCOVID-19 has been a catalyst for a huge amount of change across the pharmaceutical industry, acting as an Share XSales coaching: preparing for the new reality in pharmahttps://pharmaphorum.com/whitepapers/pharma-sales-coaching-new-reality/
Leveraging multichannel and multimedia in HCP educationCOVID has forced the pharma industry to step up and take a more innovative approach to the channels Share XLeveraging multichannel and multimedia in HCP educationhttps://pharmaphorum.com/sales-marketing/leveraging-multichannel-and-multimedia-in-hcp-education/
Utilising content metrics to improve digital engagementPharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content Share XUtilising content metrics to improve digital engagementhttps://pharmaphorum.com/whitepapers/content-metrics-digital-engagement-veeva/
Speak like a leader: 15 secrets to engage any audienceOliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life Share XSpeak like a leader: 15 secrets to engage any audiencehttps://pharmaphorum.com/sales-marketing/15-secrets-engage-audience/
Sustained healthcare systems need sustainable pharma business modelsCOVID-19 demonstrated the importance of robust supply chains and the dangers of an over reliance on overseas manufacturing. Share XSustained healthcare systems need sustainable pharma business modelshttps://pharmaphorum.com/sales-marketing/healthcare-systems-pharma-business-models/
How are the European pharma and biotech sectors addressing strategic communications?Stakeholder expectations are high and, with all eyes on healthcare at the moment, it is essential for companies Share XHow are the European pharma and biotech sectors addressing strategic communications?https://deep-dive.pharmaphorum.com/magazine/communications-and-commercialisation/european-pharma-biotech-strategic-communications/
BMS’ Catherine Owen: Hybrid communication is here to stayThe company’s senior vice president for major markets (Europe, Canada and Japan) talks about the continued evolution of Share XBMS’ Catherine Owen: Hybrid communication is here to stayhttps://deep-dive.pharmaphorum.com/magazine/communications-and-commercialisation/bristol-myers-squibb-bms-catherine-owen/
A Life in a Day by The MethodPatient centricity has become a key aspiration for the pharma industry over the last several years, but getting Share XA Life in a Day by The Methodhttps://deep-dive.pharmaphorum.com/magazine/communications-and-commercialisation/the-method-patient-empathy-engagement/
Translating EU presence to US market successCompanies looking to replicate a drug’s EU market success in the US will face significant hurdles unless they Share XTranslating EU presence to US market successhttps://deep-dive.pharmaphorum.com/magazine/communications-and-commercialisation/eu-us-pharma-market-success/
