Cut a long story smart: When data meets storytellingThere are two words we hear more and more in the era of modern marketing communications: data and Share XCut a long story smart: When data meets storytellinghttps://pharmaphorum.com/views-analysis-sales-marketing/cut-a-long-story-smart-when-data-meets-storytelling/
Life sciences leadership: the pharmaphorum podcastEpisode 15 of the pharmaphorum podcast marked a return visit for leading life sciences industry authority Professor Brian Share XLife sciences leadership: the pharmaphorum podcasthttps://pharmaphorum.com/podcast/life-sciences-leadership
Launch excellence in a disrupted worldThe accelerating speed of change within the pharmaceutical launch environment raises considerable challenges for launch excellence, as companies Share XLaunch excellence in a disrupted worldhttps://pharmaphorum.com/views-analysis-sales-marketing/launch-excellence-in-a-disrupted-world/
The best-selling drugs of the next 5 yearsMerck & Co’s immuno-oncology drug Keytruda (pembrolizumab) is projected to be the best-selling drug by annual revenue in Share XThe best-selling drugs of the next 5 yearshttps://pharmaphorum.com/views-analysis-sales-marketing/the-best-selling-drugs-of-the-next-5-years/
Artificial intelligence in pharma sales & marketing: practical opportunities for implementationThe buzz around AI can often be overwhelming, with little indication of how to separate wishful predictions from Share XArtificial intelligence in pharma sales & marketing: practical opportunities for implementationhttps://pharmaphorum.com/digital/artificial-intelligence-in-pharma-sales-marketing-practical-opportunities-for-implementation/
Humanising healthcare through technologyAn early exposure to computer science by way of the Commodore 64, combined with subsequent medical studies, set Share XHumanising healthcare through technologyhttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/humanising-healthcare-through-technology/
Comms from the ground upDavid Hunt’s career has taken him from painting Havas Lynx Group’s offices to running the agency, and now Share XComms from the ground uphttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/comms-from-the-ground-up-david-hunt-havas/
A pharma guide to digital health, multichannel and digital transformationPaul Tunnah runs through the six key aspects of digital health and how businesses can harness them. It’s that Share XA pharma guide to digital health, multichannel and digital transformationhttps://pharmaphorum.com/views-analysis-sales-marketing/a-pharma-guide-to-digital-health-multichannel-and-digital-transformation/
Exceptional leadership for an exceptional industryProfessor Brian D Smith dives into findings from his research to see what makes a good pharma leader Share XExceptional leadership for an exceptional industryhttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/exceptional-leadership-for-an-exceptional-industry/
