50% of biopharma CMOs say they don’t know what customers wantIt’s indisputable that one of the keys to growth is understanding what your customers want and delivering it Share X50% of biopharma CMOs say they don’t know what customers wanthttps://pharmaphorum.com/views-analysis-sales-marketing/50-of-biopharma-cmos-say-they-dont-know-what-customers-want/
Artificial intelligence and the future of rep visitsAs access to healthcare professionals (HCPs) declines, the challenges facing sales representatives continue to increase: less time with Share XArtificial intelligence and the future of rep visitshttps://pharmaphorum.com/views-analysis-digital/artificial-intelligence-and-the-future-of-rep-visits/
Nine pharma trends for 2020Sarah Rickwood looks back at how pharma changed over the last decade and what this might mean for Share XNine pharma trends for 2020https://pharmaphorum.com/views-analysis-digital/nine-pharma-trends-for-2020/
What is the state of healthcare customer data in pharma? Have your sayHealthcare customer reference data is the fuel that powers pharmaceutical commercial operations. But does the life sciences industry Share XWhat is the state of healthcare customer data in pharma? Have your sayhttps://pharmaphorum.com/white-papers/what-is-the-state-of-healthcare-customer-data-in-pharma-have-your-say/
It’s time for new language in healthcare marketingHealthcare brands need some new terminology and new models. Much of the current terminology for target audiences is Share XIt’s time for new language in healthcare marketinghttps://pharmaphorum.com/views-analysis-sales-marketing/its-time-for-new-language-healthcare-marketing/
Putting HCP insights in focus in a distracted worldHCP input is essential to a myriad of decisions that pharma organisations make, from key steps in new Share XPutting HCP insights in focus in a distracted worldhttps://pharmaphorum.com/views-analysis-sales-marketing/putting-hcp-insights-in-focus-in-a-distracted-world/
Could artificial intelligence replace pharma reps?Whether artificial intelligence (AI) could replace reps entirely was the subject of a discussion at this year’s Veeva’s Share XCould artificial intelligence replace pharma reps?https://pharmaphorum.com/views-analysis-digital/could-artificial-intelligence-replace-pharma-reps/
2019: the year of the pharma mega-merger2019 will be remembered as the year of the pharma mega-merger. Richard Staines looks back at a year Share X2019: the year of the pharma mega-mergerhttps://pharmaphorum.com/views-and-analysis/2019-the-year-of-the-pharma-mega-merger/
GSK finds synergies with global marketing strategyGSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content Share XGSK finds synergies with global marketing strategyhttps://pharmaphorum.com/views-and-analysis/gsk-finds-synergies-with-global-marketing-strategy/
