Experts discuss the field force’s customer-centric futureThe ways in which HCPs prefer to engage with pharma has been changing for quite some time, and Share XExperts discuss the field force’s customer-centric futurehttps://pharmaphorum.com/sales-marketing/experts-discuss-the-field-forces-customer-centric-future/
Pharma’s post-COVID prospects: the pharmaphorum podcastIn this latest podcast, pharmaphorum spoke to Andrew Meade, life sciences lead UK and Ireland at Accenture, about Share XPharma’s post-COVID prospects: the pharmaphorum podcasthttps://pharmaphorum.com/podcast/pharma-post-covid-prospects-accenture/
How diversity can help life sciences advance its lifesaving solutionsPaula Parfitt discusses the importance of workplace diversity and how life science companies can build a thriving, diverse Share XHow diversity can help life sciences advance its lifesaving solutionshttps://pharmaphorum.com/views-and-analysis/how-a-diverse-workforce-can-help-life-sciences-further-advance-its-lifesaving-solutions/
What is modular content and why do pharma marketers need it NOW?Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who Share XWhat is modular content and why do pharma marketers need it NOW?https://pharmaphorum.com/views-analysis-sales-marketing/what-is-modular-content-and-why-do-pharma-marketers-need-it-now/
Key insights for a successful first-time product launchPre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of Share XKey insights for a successful first-time product launchhttps://pharmaphorum.com/sales-marketing/key-insights-for-a-successful-first-time-product-launch/
Designing HCP engagement for the next normalLife sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic Share XDesigning HCP engagement for the next normalhttps://pharmaphorum.com/views-and-analysis/designing-hcp-engagement-for-the-next-normal/
4 ways to embed data-driven best practice in pharma HCP communicationsVirtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for Share X4 ways to embed data-driven best practice in pharma HCP communicationshttps://pharmaphorum.com/whitepapers/4-ways-to-embed-data-driven-best-practice-in-pharma-hcp-communications/
What comes next: digital transformation in B2B life sciences salesAs the contours of a post-pandemic world begin to take shape, those working B2B sales in the life Share XWhat comes next: digital transformation in B2B life sciences saleshttps://pharmaphorum.com/sales-marketing/what-comes-next-digital-transformation-in-b2b-life-sciences-sales/
The power of communication: engaging diverse groups in healthcareHumans are diverse and communications to engage us need to be inclusive. It’s no longer about talking to Share XThe power of communication: engaging diverse groups in healthcarehttps://pharmaphorum.com/views-and-analysis/the-power-of-communication-engaging-diverse-groups-in-healthcare/
