A pharma guide to digital health, multichannel and digital transformationPaul Tunnah runs through the six key aspects of digital health and how businesses can harness them. It’s that Share XA pharma guide to digital health, multichannel and digital transformationhttps://pharmaphorum.com/views-analysis-sales-marketing/a-pharma-guide-to-digital-health-multichannel-and-digital-transformation/
Exceptional leadership for an exceptional industryProfessor Brian D Smith dives into findings from his research to see what makes a good pharma leader Share XExceptional leadership for an exceptional industryhttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/exceptional-leadership-for-an-exceptional-industry/
How new technologies are creating new marketsSarah Rickwood looks at why the next frontier for pharmaceutical innovation may not be a pharmaceutical at all, Share XHow new technologies are creating new marketshttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/how-new-technologies-are-creating-new-markets-iqvia-launch/
How to make digital adoption a smooth journeyFour big pharma experts explain the challenges companies face in adopting digital tech and what trends are likely Share XHow to make digital adoption a smooth journeyhttps://pharmaphorum.com/views-analysis-sales-marketing/digital-adoption-smooth-journey/
Pharma marketing’s evolving relationship with AIHow does artificial intelligence (AI) rank in the minds of pharmaceutical executives? How important is it in their Share XPharma marketing’s evolving relationship with AIhttps://pharmaphorum.com/views-analysis-digital/pharma-marketings-evolving-relationship-with-ai/
Finding the right value propositionWith health technology assessment organisations becoming more powerful in Europe, and huge public scrutiny on drug prices in Share XFinding the right value propositionhttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/finding-the-right-value-proposition-syneos-health/
Measuring and celebrating making a differenceAurora’s Siân Hurst and Chris Bath explain how using data-driven insights to build comms programmes can lead to Share XMeasuring and celebrating making a differencehttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/measuring-and-celebrating-making-a-difference-aurora-insights-communications/
Deep Dive: Sales & Marketing Innovation 2019It’s fair to say that pharma sales & marketing is under more pressure than ever before, with monumental Share XDeep Dive: Sales & Marketing Innovation 2019https://pharmaphorum.com/views-analysis-sales-marketing/deep-dive-sales-marketing-innovation-2019/
Adapting pharma marketing for the evolving consumer journeyThe pharma customer journey is changing with every “like”, share, review, post and measurable action. The great news Share XAdapting pharma marketing for the evolving consumer journeyhttps://pharmaphorum.com/views-analysis-digital/adapting-pharma-marketing-for-the-evolving-consumer-journey/
