Finding the right reimbursement model for gene therapiesWith cell and gene therapies growing more and more important to healthcare, we sat down with Debbie Warner, Share XFinding the right reimbursement model for gene therapieshttps://pharmaphorum.com/views-and-analysis/finding-the-right-reimbursement-model-for-gene-therapies/
Creating a successful and productive partnershipStrategic partnerships are a vital part of the healthcare industry, allowing companies to be greater than the sum Share XCreating a successful and productive partnershiphttps://pharmaphorum.com/spotlight/future-of-generics/creating-a-successful-and-productive-partnership/
10 tips for successful modern signatoriesThe term “gate-keeper” implies only signatories are concerned with compliance with the ABPI Code of Practice, so we Share X10 tips for successful modern signatorieshttps://pharmaphorum.com/views-analysis-sales-marketing/10-tips-for-successful-modern-signatories/
The changing face of pharma’s customer engagementSarah Rickwood looks at five key trends in the new customer model It is easy to be distracted Share XThe changing face of pharma’s customer engagementhttps://pharmaphorum.com/views-analysis-sales-marketing/the-changing-face-of-pharmas-customer-engagement/
Will AI make pharma marketers obsolete?Artificial intelligence is sometimes seen as either a panacea or a destroyer – the fix for all humanity’s Share XWill AI make pharma marketers obsolete?https://pharmaphorum.com/views-analysis-digital/will-ai-make-pharma-marketers-obsolete/
Does the big pharma monster need taming?Paul Tunnah reviews Hedley Rees’ ‘Taming the Big Pharma Monster: by Speaking Truth to Power’, which takes pharma Share XDoes the big pharma monster need taming?https://pharmaphorum.com/views-analysis-sales-marketing/does-the-big-pharma-monster-need-taming/
Metrics to Meaning: mapping the path to better communicationsSuccess is something we all want to achieve, but without specific measures in place it becomes an abstract Share XMetrics to Meaning: mapping the path to better communicationshttps://pharmaphorum.com/views-analysis-sales-marketing/metrics-to-meaning-mapping-the-path-to-better-communications/
Reimagining commercialisation with AIWe speak to Indegene’s Gaurav Kapoor to find out how he thinks pharma’s sales and marketing model needs Share XReimagining commercialisation with AIhttps://pharmaphorum.com/views-analysis-digital/reimagining-commercialisation-with-ai/
Nine for 2019: Opportunities for pharmaIn the last Nine for 2019 article, we reflected on the major challenges that are shaping the pharmaceutical Share XNine for 2019: Opportunities for pharmahttps://pharmaphorum.com/views-and-analysis/nine-for-2019-opportunities-for-pharma/
