Successful medical marketing teams: the pharmaphorum podcast
The pharmaphorum podcast’s first episode of 2019 features Professor Brian D Smith on what makes a modern, and successful, medical marketing team.
He spoke to Dominic Tyer about his fascinating work on pharma’s DNA and evolutionary trends within the industry, before drilling down into how it can be applied to pharmaceutical marketing.
A leading authority on the evolution of the life sciences industry, with a 40-year career that has seen him move from research to marketing to academia, Prof Smith has published over 300 books, papers and articles on the topic, including The Future of Pharma, Darwin’s Medicine and Brand Therapy.
He is currently a visiting professor at the University of Hertfordshire, adjunct professor at Milan’s SDA Bocconi School of Management and principle advisor at Pragmedic.