performance-io adds Jason McKenna as a non-executive director

UK-based performance-io has added to its senior team through two promotions and the appointment of STEM Healthcare CEO Jason McKenna as a non-executive director.

He will oversee the online performance marketing and digital benchmarking agency’s growth in the US joins Rob Wood and Barrie Brien on performance-io’s non-executive board.

McKenna has been with STEM since 2010, founding it in the US and Brazil before taking over the CEO role from co-founder Rob Wood in 2018. Prior to that he held senior roles at AstraZeneca.

He said: “As we watch the pharma marketing landscape change dynamically, benchmarking digital performance to engage more of your audiences online is paramount in being fit for purpose in this day and age.

performance-io has the largest database on online performance in pharma, so I am excited to help them grow in the US market where pharma clients are in need of solutions like this, to help them engage more of their customers online.”

performance-io's Siobhan SwainstonThe agency has also promoted Amy de la Force and Siobhán Swainston (pictured left) to associate directors and they now join Ross Taylor on performance-io’s UK leadership team.

Prior to her current role, de la Force was head of content and creative at a WPP AUNZ agency (now AKQA) and Swainston previously held roles at Havas and Ayima.

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