Cannes Lions Health awards: 2021 pharma winners announced

The Cannes Lions Health awards took place this week from 21-25 June, celebrating creativity across industries including pharma.

Gold, Silver and Bronze Lions were shared among winners from the U.S, U.K, Italy and Romania, with one pharma Grand Prix and two in health & wellness.

There were 509 total entries in pharma, three were awarded Gold, eight Silver and 10 Bronze. Among the Pharma Lions, the Grand Prix went to Area 23, an FCB Health Network Company, for its work, SICK BEATS, a music-powered airway clearance vest for patients with cystic fibrosis. Silvers were awarded to agencies, including McCann New York for Vagina Appreciation Day and 21GRAMS, New York for its campaign Bloodless Battle. VMLY&R won a Bronze in film craft: animation/visual effects for Chantix Camping.

Among 1,300 entries, the health & wellness track saw 47 winners — with eight Gold, 15 Silver and 22 Bronze Lions awarded, as well as two Grands Prix. AMV BBDO London scooped an award, for Essity’s #WomenPainStories. The campaign focused on putting women’s health first and breaking taboos about the pain they experience.

The second health & wellness Grands Prix went to TBWA\London for Beco. #StealOurStaff, a piece focused on raising awareness for the disability employment gap and U.S. agency The Bloc, New York, was awarded a Gold Lion for Skindeep, a campaign about racial trauma. McCann Health, New York, and The Bloc, New York also won Silvers for campaigns The Unfinished Votes and The Call.

The special awards of healthcare network of the festival were given to three networks, FCB Health, The BlockPartners and McCann Health. Area 23, The Bloc, New York, and VCCP Health, London also were recognised for healthcare agency of the festival.