How to make digital work in medtech
The rise of mobile devices and apps, not to mention the involvement of non-medical technology players, is creating a wave of irrevocable digital change for medtech.
It’s transforming how the sector reaches and engages with its stakeholders and customers, and in doing so provides vital opportunities to reshape a company’s commercial model.
But although the sector can lay claim to some key success stories with digital technology, there remain a number of roadblocks impeding real digital progress for medtech.
In this webinar we will discuss key digital lessons for medtech from other healthcare sectors, steps to take for a successful digital transformation and how to ensure ROI from digital technology.
The free webinar will also see our expert panel:
- Explore the practical impact of the new medtech business model
- Re-think the customer experience for payers and healthcare professionals
- Learn how digital technology enables you to deliver more customer value – while powering commercial success
- Find out how virtual engagement technologies can make it happen
- See best practices and use cases from your peers
The live webinar will take place on Thursday 21 June at 1.00 pm CEST/12.00 pm BST. To register for the webinar, please click on the button below. If you’re not able to make the live event, register and you can watch the recorded version at a time and place that suits you.
Markus Ott, Global Head, Market Access & Policy, Ascensia Diabetes Care and MedTech Europe Executive Board Member
Markus is Global Head of Market Access, Policy and Pricing, managing governmental relationships at Ascensia Diabetes Care. Furthermore, he is a member of the Global ManagementTteam (eALT) at the company. In addition, Markus belongs to the Executive Board of EDMA/MedTech Europe, representing the Swiss Diagnostic Association (SVDI) where he belongs to the Executive Board too.
Bryn Davies, Managing Director, Critical Insights (previously General Manager Europe, Syncera, Smith & Nephew)
I have worked in commercial medical devices for over 16 years. Developing from a greenhorn sales representative for trauma and orthopaedics with Stryker in and around Yorkshire, to a business leader responsible for the $300M commercial operations of the business at Smith & Nephew UK& I. Now, having left the corporate world I am working on the commercialisation, market access and business development of start-up and early stage digital health tech companies.
Jerome d’Astros, Digital Marketing Manager, Edwards Lifesciences
Jerome has extensive expertise in digital marketing and the medtech industry and leads the development and execution of a digital strategy for transcatheter heart valve (THV) therapy development in his role at Edwards. Jerome has over 10 years of experience in digital marketing, strategic and tactical planning and has previously worked for Beckman Coulter, Shire and Essilor.
Lars U. Diemer, CEO, Agnitio
Lars U. Diemer leads an ambitious global team working to connect, inform and empower healthcare stakeholders. He has served in numerous international roles in global technology companies prior to joining Agnitio.
Dominic Tyer, Creative Director, pharmaphorum (moderator)
Dominic Tyer is a trained journalist and editor with 19 years of pharmaceutical and healthcare publishing experience. He serves as a Contributing Editor at pharmaphorum media, which facilitates productive engagement for pharma, bringing healthcare together to drive medical innovation. He is also Creative Director at the company’s specialist healthcare content consultancy, pharmaphorum connect.
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