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To improve outcomes for cancer patients and take advantage of the ground-breaking scientific and technological progress made in

The value of diverse patient representation and engagement in cancer treatment

https://pharmaphorum.com/whitepapers/value-of-diverse-patient-representation-and-engagement-cancer/

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

How to identify and engage with digital opinion leaders

mike.hammerton@pharmaphorum.com digital, KOL, Within3 0 Comment

The industry has long sought the insight and advice of revered, influential figures. Typically, these key opinion leaders

How to identify and engage with digital opinion leaders

https://pharmaphorum.com/whitepapers/how-to-identify-and-engage-with-digital-opinion-leaders/

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

5 best practices for improving patient engagement

mike.hammerton@pharmaphorum.com Life Sciences, Medical affairs, patient engagement, Within3 0 Comment

Life science companies invest a significant number of resources to engage physicians and patient advocates. However, companies often

5 best practices for improving patient engagement

https://pharmaphorum.com/whitepapers/5-best-practices-improving-patient-engagement/

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Switch on to The Age of Coaching

mike.hammerton@pharmaphorum.com 60 Seconds, pharma, sales coaching 0 Comment

The pharmaceutical industry is still picking its way through the debris of the pandemic but the gloom can

Switch on to The Age of Coaching

https://pharmaphorum.com/whitepapers/switch-on-to-the-age-of-coaching/

Genuine Transformation: Preparing for Pharma’s New Sales Coaching Reality

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Sales coaching: preparing for the new reality in pharma

mike.hammerton@pharmaphorum.com 60 Seconds, COVID-19, Pharma Sales, sales coaching, sales representatives 0 Comment

COVID-19 has been a catalyst for a huge amount of change across the pharmaceutical industry, acting as an

Sales coaching: preparing for the new reality in pharma

https://pharmaphorum.com/whitepapers/pharma-sales-coaching-new-reality/

Digital/ Insights/ Insights/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Utilising content metrics to improve digital engagement

mike.smith@pharmaphorum.com content metrics, digital marketing, HCP engagement, pharma marketing, Veeva Systems 0 Comment

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content

Utilising content metrics to improve digital engagement

https://pharmaphorum.com/whitepapers/content-metrics-digital-engagement-veeva/

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Transform patient experience with intelligent hyper-personalisation

mike.hammerton@pharmaphorum.com customer engagement, customer experience, Customer Experience in Pharma, digital HCP engagement, HCP engagement, Indegene, Optimizing customer experience, remote HCP engagement 0 Comment

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and

Transform patient experience with intelligent hyper-personalisation

https://pharmaphorum.com/whitepapers/patient-experience-personalisation-indegene/

Digital/ Insights/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

4 ways emerging pharma companies can harness marketing content

mike.hammerton@pharmaphorum.com content marketing, HCP engagement, marketing, pharma marketing, Veeva 0 Comment

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay

4 ways emerging pharma companies can harness marketing content

https://pharmaphorum.com/whitepapers/emerging-pharma-marketing-content-veeva/

Oncology/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

How pharma can help the post-COVID recovery of European cancer care

mike.hammerton@pharmaphorum.com Accord Healthcare, cancer, COVID-19, Oncology 0 Comment

The new Cancer Care in Europe: Recovering from COVID-19 Disruption white paper assesses the disruption to patient care and

How pharma can help the post-COVID recovery of European cancer care

https://pharmaphorum.com/whitepapers/pharma-covid-recovery-cancer-care/

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