Emotional empathy is driving brand equityHow the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that Share XEmotional empathy is driving brand equityhttps://pharmaphorum.com/views-analysis-sales-marketing/emotional-empathy-is-driving-brand-equity/
Novo Nordisk: Prevention, digital tools and collaboration to define the future of diabetesIn our latest UK Leaders article Pinder Sahota, UK general manager at Novo Nordisk, tells us how he Share XNovo Nordisk: Prevention, digital tools and collaboration to define the future of diabeteshttps://pharmaphorum.com/views-analysis-sales-marketing/novo-nordisk-prevention-digital-tools-and-collaboration-to-define-the-future-of-diabetes/
Bad behaviour: why understanding human behaviour can improve outcomesWhy did I do that? A common question I often ask myself after opening the biscuit packet for Share XBad behaviour: why understanding human behaviour can improve outcomeshttps://pharmaphorum.com/views-analysis-sales-marketing/bad-behaviour-human-behaviour-improve-outcomes/
Preparing for an influx of cell and gene therapy approvalsCell and gene therapies offer some of the most groundbreaking advancements in patient care the pharma industry has Share XPreparing for an influx of cell and gene therapy approvalshttps://pharmaphorum.com/views-analysis-sales-marketing/preparing-influx-cell-gene-therapy-approvals/
Novartis, company culture and COVID-19: the pharmaphorum podcastNovartis’ Steven Baert joined the pharmaphorum podcast for episode 22 to discuss how COVID-19 will change the face Share XNovartis, company culture and COVID-19: the pharmaphorum podcasthttps://pharmaphorum.com/podcast/novartis-company-culture-covid-19/
Next wave: how pharma analytics can be improved with new technologiesPharmaceutical companies have always had access to a steady stream of data to look at what has happened Share XNext wave: how pharma analytics can be improved with new technologieshttps://pharmaphorum.com/views-and-analysis/next-wave-how-pharma-analytics-can-be-improved-with-new-technologies/
Country focus: Iraq’s pharma industry sees upward trajectoryAfter decades of turmoil, Iraq’s healthcare sector is growing fast – but the country still holds some unique Share XCountry focus: Iraq’s pharma industry sees upward trajectoryhttps://pharmaphorum.com/views-analysis-market-access/country-focus-iraq-pharma-industry/
How modular content provides ‘light-speed’ review and boosts engagementTwenty-first century communications are fast, personalised and multi-channel – all of which can seem diametrically opposed to the Share XHow modular content provides ‘light-speed’ review and boosts engagementhttps://pharmaphorum.com/views-analysis-sales-marketing/how-modular-content-provides-light-speed-review-and-boosts-engagement/
MSD’s David Peacock on moving UK healthcare forwardDavid Peacock has worked across the world for MSD and other companies, and has now taken the helm Share XMSD’s David Peacock on moving UK healthcare forwardhttps://pharmaphorum.com/views-analysis-sales-marketing/msds-david-peacock-on-moving-uk-healthcare-forward/
