Pharma digital transformation: customer data expected to play a pivotal roleA new survey highlights the importance of customer reference data to digital transformation and analyses ways pharma companies Share XPharma digital transformation: customer data expected to play a pivotal rolehttps://pharmaphorum.com/whitepapers/pharma-digital-transformation-customer-data-expected-to-play-a-pivotal-role/
GSK’s Neale Belson on building trust with employees and societyPharma’s reputation is currently riding high as the industry comes together to tackle COVID-19, but GSK’s UK general Share XGSK’s Neale Belson on building trust with employees and societyhttps://pharmaphorum.com/views-analysis-sales-marketing/gsks-neale-belson-on-building-trust-with-employees-and-society/
Nine for 2021: Addressing the pandemic legacyIn this second ‘Nine for 2021‘ article, IQVIA’s Sarah Rickwood looks at four issues which will directly impact Share XNine for 2021: Addressing the pandemic legacyhttps://pharmaphorum.com/views-analysis-sales-marketing/nine-for-2021-pandemic-legacy/
Are face-to-face medical meetings a thing of the past?Everything, from exercise classes to pub quizzes, went online last year – and medical education was no exception. Share XAre face-to-face medical meetings a thing of the past?https://pharmaphorum.com/views-and-analysis/are-face-to-face-medical-meetings-a-thing-of-the-past/
COVID-19 and the digital pharma marketing revolutionThe global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world Share XCOVID-19 and the digital pharma marketing revolutionhttps://pharmaphorum.com/views-analysis-sales-marketing/covid-19-and-the-digital-pharma-marketing-revolution/
2021 Outlook: The future for life sciences customer experienceResearch from a large-scale survey of 1000+ senior pharma professionals has highlighted the divide between digitally adept companies Share X2021 Outlook: The future for life sciences customer experiencehttps://pharmaphorum.com/views-analysis-sales-marketing/2021-outlook-the-future-for-life-sciences-customer-experience/
The top 5 pharma M&A deals of 20202020’s M&A activity hasn’t quite reached the heights of last year’s, where two pharma mega-mergers – BMS’ buyout Share XThe top 5 pharma M&A deals of 2020https://pharmaphorum.com/views-and-analysis/the-top-5-pharma-ma-deals-of-2020/
ABPI chief exec on the UK industry’s learnings from COVID-19The ABPI’s chief executive Dr Richard Torbett shares his views on how the industry has adapted to COVID-19 Share XABPI chief exec on the UK industry’s learnings from COVID-19https://pharmaphorum.com/views-analysis-market-access/abpi-chief-exec-on-the-uk-industrys-learnings-from-covid/
Have you checked your brand’s temperature?In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if Share XHave you checked your brand’s temperature?https://pharmaphorum.com/views-analysis-sales-marketing/brand-temperature/
