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Elon Musk, pharma, and the future of Twitter

Ben Hargreaves advertising, Eli Lilly, Elon Musk, HCPs, healthcare, pharma, social media, Twitter 0 Comment

Musk’s arrival at the social platform has raised questions for users, which includes pharma companies who use Twitter

Elon Musk, pharma, and the future of Twitter

https://pharmaphorum.com/views-and-analysis/elon-musk-pharma-and-the-future-of-twitter/

digital interactions with healthcare professionals

Sales and Marketing/ Views & Analysis/ Views and analysis

Results gap between digital leaders and laggards

mike.hammerton@pharmaphorum.com biopharma, commercial, COVID-19, digital, efficiency, engagement, HCPs, omnichannel, productivity, revenue 0 Comment

Karl Goossens, director of commercial analytics at Veeva Systems Europe, recently spoke with pharmaphorum, discussing how effective omnichannel

Results gap between digital leaders and laggards

https://pharmaphorum.com/views-and-analysis/results-gap-between-digital-leaders-and-laggards/

Market Access/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis

You get what you agree to, at least when it comes to the money under VPAS

Leela Barham access, payments, pricing, Transparency, VPAS 0 Comment

Rising payment percentages under the Voluntary Scheme for Branded Medicines Pricing and Access (VPAS) have been criticised despite

You get what you agree to, at least when it comes to the money under VPAS

https://pharmaphorum.com/views-and-analysis/you-get-what-you-agree-to-at-least-when-it-comes-to-vpas/

Sales and Marketing/ Views & Analysis/ Views and analysis

The language of leadership

Oliver Stohlmann communication, Corporate Survival Hacks, Inspire, leadership, public speaking 0 Comment

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional, and global life

The language of leadership

https://pharmaphorum.com/sales-marketing/the-language-of-leadership/

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Unlocking the full power of data for Pharma

mike.hammerton@pharmaphorum.com data, digital engagement, Treasure Data 0 Comment

The value of data has never been greater in healthcare. With greater digital engagement and opportunities available as

Unlocking the full power of data for Pharma

https://pharmaphorum.com/sales-marketing/unlocking-the-full-power-of-data-for-pharma/

Sales and Marketing/ Views & Analysis/ Views and analysis

Achieving commercial excellence with data-driven decisions

mike.hammerton@pharmaphorum.com cloud based, commercial excellence, data analytics, health outcomes 0 Comment

Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions,

Achieving commercial excellence with data-driven decisions

https://pharmaphorum.com/views-and-analysis/achieving-commercial-excellence-with-data-driven-decisions/

Francis Namouk inside the evolving art of scientific storytelling

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

mike.hammerton@pharmaphorum.com Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, Francis Namouk, Healthware MedComms, medical communications 0 Comment

Medical communications are in a state of transition. Due to the combined impact of emerging technologies, changing provider

Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

https://pharmaphorum.com/sales-marketing/every-scientific-message-has-a-story-medical-communications-must-adapt-to-effectively-bring-these-to-life/

Sales and Marketing/ Views & Analysis/ Views and analysis

Amplifying HCP engagement using modular content

mike.hammerton@pharmaphorum.com HCP engagement, Modular content 0 Comment

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave

Amplifying HCP engagement using modular content

https://pharmaphorum.com/views-and-analysis/amplifying-hcp-engagement-using-modular-content/

Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis

Company Profile: Viseven

mike.hammerton@pharmaphorum.com Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, marketing, Nataliya Andriychuk, Viseven 0 Comment

There is no doubt that pharma has developed quite a bit regarding its digital maturity. That said, there

Company Profile: Viseven

https://pharmaphorum.com/sales-marketing/company-profile-viseven/

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