Future-proofing pharma with a multichannel approach to sales and marketing
Digital and Social Media
Owlstone Medical, one of the UK’s most promising medtech start-ups, is continuing its expansion into pharma partnering via a new deal with AstraZeneca.
Focus on services, not products, report argues.
Elizabeth Holmes, founder and chief executive of Theranos has been charged with “massive fraud” and forced to relinquish control of the blood testing company.
Start ups and entrepreneurs in the UK who have developed or are looking to create a digital healthcare solution are being invited to submit entries to a new prize fund organised by Medimmune.
Ahead of his talk at EyeforPharma Barcelona next week, Medscape’s Ben Greenberg talks to pharmaphorum about the hype surrounding technology, and offers ideas about how to identify meaningful innovation.