Designing behavioural science-based patient support programmesWe all exhibit behaviours that are, at times, irrational, and this presents a major challenge for pharmaceutical companies Share XDesigning behavioural science-based patient support programmeshttps://pharmaphorum.com/sales-marketing/designing-behavioural-science-based-patient-support-programmes/
Adherence – Don’t Remind Me!The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course Share XAdherence – Don’t Remind Me!https://pharmaphorum.com/sales-marketing/adherence-dont-remind-me/
Start-ups and tech giants are the future of pharma marketingWe are living in a revolutionary time of scientific change and innovation in pharma marketing – and the Share XStart-ups and tech giants are the future of pharma marketinghttps://pharmaphorum.com/sales-marketing/start-ups-and-tech-giants-are-the-future-of-pharma-marketing/
The changing face of pharmaceutical launchesThe industry has experienced a sustained period of change since its blockbuster heyday in the 1990s and continues Share XThe changing face of pharmaceutical launcheshttps://pharmaphorum.com/market-access-2/digital-transforming-pharmaceutical-launches/
Marketing science – brand innovation for pharmaCombining fields such as economics, statistics and operations research, marketing science has for some time operated under-the-radar as Share XMarketing science – brand innovation for pharmahttps://pharmaphorum.com/debates-insight-sales-marketing/marketing-science-brand-innovation-for-pharma/
Pricing and Market Access Outlook 2018This year’s edition of Pricing and Market Access Outlook, our first as IQVIA, identifies a trend towards models Share XPricing and Market Access Outlook 2018https://pharmaphorum.com/whitepapers/pricing-market-access-outlook-2018/
Definitive Guide to Global Transparency Regulations for the Life Sciences In 2015, Zephyr Health released its first ‘Definitive Guide to Global Life Sciences Transparency Regulations’, outlining the Share XDefinitive Guide to Global Transparency Regulations for the Life Scienceshttps://pharmaphorum.com/whitepapers/transparency-regulations-life-sciences/
Touchpoint optimisation: time for multichannel marketing to reconnect the brand story and the customer As the digital era of communication continues to expand and flourish, the way life sciences companies interact Share XTouchpoint optimisation: time for multichannel marketing to reconnect the brand story and the customerhttps://pharmaphorum.com/debates-insight-sales-marketing/touchpoint-optimisation-time-multichannel-marketing-reconnect-brand-story-customer/
Connecting the dots: Analysing the power of customer relationships Our research shows that more than 70% of life sciences executives believe the behaviour of healthcare professionals Share XConnecting the dots: Analysing the power of customer relationshipshttps://pharmaphorum.com/debates-insight-sales-marketing/power-customer-relationships/
