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Case Study: How AstraZeneca evolved its digital supply chain

Giving people the tools to do their job more effectively has boosted productivity at AstraZeneca. The company says

Case Study: How AstraZeneca evolved its digital supply chain

https://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-astrazeneca-evolved-its-digital-supply-chain/

Case Study: How Shire improved its time-to-market

Adopting an end-to-end commercial content management system has allowed one of the world’s biggest pharmaceutical companies to be

Case Study: How Shire improved its time-to-market

https://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-shire-improved-its-time-to-market/

Overcoming the demands of digital content: Is your pharma content approval system ready for the modern age?

Over the last ten years the increase in use of digital content and communication throughout pharma has been

Overcoming the demands of digital content: Is your pharma content approval system ready for the modern age?

https://pharmaphorum.com/debates-insight-sales-marketing/overcoming-the-demands-of-digital-content-is-your-pharma-content-approval-system-ready-for-the-modern-age/

Acting on the moments that matter to build a brand

All too often pharmaceutical marketing orthodoxy says to focus on just one area – a product’s launch, in

Acting on the moments that matter to build a brand

https://pharmaphorum.com/sales-marketing/acting-on-the-moments-that-matter-to-build-a-brand/

Designing behavioural science-based patient support programmes

We all exhibit behaviours that are, at times, irrational, and this presents a major challenge for pharmaceutical companies

Designing behavioural science-based patient support programmes

https://pharmaphorum.com/sales-marketing/designing-behavioural-science-based-patient-support-programmes/

Adherence – Don’t Remind Me!

The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course

Adherence – Don’t Remind Me!

https://pharmaphorum.com/sales-marketing/adherence-dont-remind-me/

Start-ups and tech giants are the future of pharma marketing

We are living in a revolutionary time of scientific change and innovation in pharma marketing – and the

Start-ups and tech giants are the future of pharma marketing

https://pharmaphorum.com/sales-marketing/start-ups-and-tech-giants-are-the-future-of-pharma-marketing/

The changing face of pharmaceutical launches

The industry has experienced a sustained period of change since its blockbuster heyday in the 1990s and continues

The changing face of pharmaceutical launches

https://pharmaphorum.com/market-access-2/digital-transforming-pharmaceutical-launches/

Marketing science – brand innovation for pharma

Combining fields such as economics, statistics and operations research, marketing science has for some time operated under-the-radar as

Marketing science – brand innovation for pharma

https://pharmaphorum.com/debates-insight-sales-marketing/marketing-science-brand-innovation-for-pharma/

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